SARA - A game-changer in hospitality.

SARA is your secure AI assistant, designed to boost your hotel's productivity. It delivers instant and accurate translations, smart recommendations, and answers to common guest questions—always aligned with your hotel's tone, style, and standards.

Your revenues are growing, and your costs reducing. Like magic!

With the power of AI, SARA supports your team by streamlining everyday hotel operations. It lightens the load without replacing the human touch—saving you time, costs, and stress, especially when it matters most.

Meet the new generation of workforce.

SARA is always on—24/7, never tired, never distracted. Think of it as the super-smart, ultra-dedicated colleague who knows everything and is always ready to help.

Integration with existing systems.
Comprehensive knowledge base – SARA never forgets.
Enhanced data security – SARA never gossips.
Continuous improvement powered by Machine Learning.*

How can SARA help you?

Discover how SARA empowers your team.
Always aligned with your standards, always ready to support.

Knows Your Hotel’s Policies

SARA is fully aligned with your hotel’s unique standards and procedures, ensuring that every interaction stays true to your brand's voice and values.

Always Ready When You Need It

Whether it’s the middle of the day or late at night, SARA is available around the clock, providing continuous support to keep operations running smoothly.

Increases Productivity

SARA empowers your team to do more in less time, automating repetitive tasks and offering support in real time, so your colleagues can focus on what matters most—guest satisfaction.

Seamless Multilingual Support

SARA can communicate in over 80 languages, offering clear and accurate translations that ensure guests feel understood, no matter where they come from.

Maximizes Return on Investment

SARA is a high-value tool that streamlines operations and reduces the need for additional hires, all while increasing service efficiency and customer loyalty.

Improves Operational Efficiency

By handling administrative tasks and providing valuable insights, SARA helps optimize workflows, freeing up time for your team to tackle higher-level responsibilities.

Supports Employee Satisfaction

With SARA handling routine tasks and providing instant information, your team can focus on more meaningful guest interactions, leading to higher morale and reduced stress.

Boosts Customer Satisfaction

By delivering instant, reliable answers and personalized recommendations, SARA enhances the guest experience, making every interaction smooth, professional, and warm.

Reviews

What Our Clients Say About SARA.

Scaling like never before.

At first it sounded like a risky move. But SARA proved to be the future of hotel operations. It adapts easily to peak seasons and scales back when things slow down. We’re glad we put our trust in it.

Joseph V.

CEO

Saved 500K annually!

Thanks to SARA, we streamlined workflows and eliminated the need for 10 extra FTEs—no small feat in the hospitality world. Guest satisfaction rose significantly, bringing even more value on top of the savings. Highly recommended!

Steven B.

CFO

We call her 'Sara the Savior'

SARA has saved us so much time and energy. She’s now considered part of the team—with her own desk, even! The support she gives us with guests is truly invaluable.

Ivy A.

Customer Service Team Leader

Frequently Asked Questions

SARA is a smart, secure AI assistant developed by Cogniforce Labs, designed specifically for the hospitality industry. It helps your team by providing fast, accurate translations, guest communication support, and consistent answers based on your hotel’s own standards and policies.

By offering instant, clear, and friendly responses in multiple languages, SARA ensures guests always feel heard and cared for—no matter the hour. It helps create smoother, more professional interactions that reflect your hotel’s high standards.

Yes. SARA supports your staff by taking on repetitive, time-consuming tasks and making useful information instantly available. This allows your team to focus on personal guest interactions and higher-value work—especially when things get busy.

Absolutely. SARA integrates seamlessly with common hotel systems and communication platforms. It’s ready to go in just a few days and doesn’t require any technical background to use. We also provide support to ensure a smooth onboarding experience.

Yes. SARA can be fully customized to match your brand’s tone, voice, and messaging style. Whether it's your welcome phrases or how you handle special requests, SARA adapts to ensure every guest interaction feels personal and on-brand.

SARA delivers long-term value by improving team efficiency, guest experience, and operational consistency—all without the overhead of new hires or extra training. It's scalable, dependable, and always aligned with your service standards—making it a powerful asset for modern hospitality teams.